# Nothin

> Nothin is an independent, one-man branding studio in Podgorica, Montenegro, founded by Mihailo and working with brands worldwide. Strategy first, every identity hand-crafted from a blank page. No templates, no AI.

Nothin helps companies and founders build brands with character: brand strategy first, then a logo and visual identity drawn by hand from a blank page. Clients work directly with the founder, Mihailo, from the first call to the final files. Based in Podgorica, Montenegro, working remotely with clients worldwide.

## What the studio does

- Brand strategy
- Brand identity
- Logo design
- Visual identity systems
- Verbal identity
- Brand guidelines
- Website design
- Rebranding
- Naming
- Packaging design
- Brand audits

## How it works

- Every project starts with a discovery conversation, so the design comes from strategy, not guesses.
- Every identity is hand-crafted from a blank page. No templates, no AI-generated design.
- Honest feedback over saying yes to every trend.
- One branding project at a time, so each brand gets full time and focus.
- Every price is confirmed before work starts.
- A free brand audit is available: a review of logo, colors, typography, voice and touchpoints, delivered as a short report in plain language.

## Packages

- **The Foundation**, starting from €880, 2 to 3 weeks, 2 rounds of revisions: For startups and small businesses ready for an authentic visual presence that reflects the quality and personality of their brand. Includes: Free brand audit; Strategy essentials: brand personality, customer persona, competitor analysis; Moodboard to set the design direction; Logo system: primary logo, secondary logo and brandmark, in full color variations; Typography and color system; Mini brand guidelines; Social media profile design; Access to your client portal.
- **The Signature**, starting from €1,890, 4 to 6 weeks, 2 rounds of revisions: For growing brands that want a more expressive visual language: refined, flexible and practical for everyday use. Includes: Free brand audit; Strategy workshop; Brand strategy document: positioning, values, pillars and personality; Two moodboard directions; Logo system, color palette, typography and graphic elements; Full brand guidelines; Two to three branded assets; Social media design; Access to your client portal.
- **The Full Identity**, starting from €3,900, 8 to 12 weeks, 3 rounds of revisions: For established and growing brands ready for premium, all-inclusive branding that captures their essence on every surface. Includes: Everything in The Signature; In-depth strategy session (brand personality, values, mission and vision, market positioning, brand statement, brand tone and voice, target audience, customer personas, competitor analysis); Fully developed visual language across every touchpoint; Full visual system: logo, typography, color, pattern, iconography and imagery; Complete print and digital assets; Creative direction for product photoshoots; Visual direction for social media: how your brand shows up in every post; Complete brand book; Access to your client portal.
- **Custom projects**: rebrands, naming, packaging, pitch decks and more, quoted individually.

## Frequently asked questions

**Why does every project start with strategy?**
Because a beautiful design that speaks to the wrong people does not work. Strategy helps us define who your brand is, who your customers are and what makes you different, so every design decision has a reason behind it.

**What if I don't like the design?**
My process is built to make that unlikely. First comes strategy, which defines everything we build on. Then, based on that strategy, we choose the best design direction and present it as a moodboard: a set of images showing the colors, fonts, logo style, packaging and overall feel. You see and feel how your brand will look before any design work starts. That way we are on the same page from the beginning, you know exactly what to expect, and there are no surprises in the design phase.

**How many revisions are included?**
Two or three rounds, depending on your package, and the same goes for custom projects. That is usually more than enough. If you need more, extra rounds are charged at an hourly rate agreed for your project. A change of direction or a completely new concept counts as a revision round. Smaller requests are gathered together and count as one round.

**Why do you take only one project at a time?**
Because details are what make a brand feel right. I like to dedicate myself fully to one client, so my full time and focus belong to your brand and everything is done right.

**Why is the price different for every project?**
Because every brand is different. Each one has its own needs, challenges and goals, and all of that shapes how complex the project will be. That is why our packages show starting prices, and every project is priced individually. After you reach out, we have a short call to learn more about your brand, why you decided to do this now, and whether we are a good fit for each other. After the call, you receive a proposal with the final price, the project timeline and how we would approach it.

**How does payment work, and are there any hidden costs?**
To make it easier for you, there are two payment plans. Pay 50/50: half before we start and half before we send the final files. Or pay 50/25/25: half at the start, 25% after we present the design direction and the final 25% at the end. Everything is paid through PayPal, and you do not need a PayPal account to pay. There are no hidden costs: the only possible extra is additional revision rounds, charged at an hourly rate agreed for your project.

## Pages

- [Home](https://nothin.design/): the studio, client testimonials, selected work
- [About](https://nothin.design/about): Mihailo, the founder, and what the studio stands for
- [Projects](https://nothin.design/projects): case studies
- [Services](https://nothin.design/services): packages, starting prices and frequently asked questions
- [Contact](https://nothin.design/contact): project enquiry form

## Case studies

- [Briefd](https://nothin.design/work/briefd): Brand discovery, made painless for designers
- [Logo Analyzer](https://nothin.design/work/logo-analyzer): An honest audit for every mark
- [Nota](https://nothin.design/work/nota): A calm home for serious writing
- [Carousel Studio](https://nothin.design/work/carousel-studio): Content that looks as sharp as it reads
- [Project 05](https://nothin.design/work/project-05): Short card description
- [Project 06](https://nothin.design/work/project-06): Short card description

## Contact

- Email: hello@nothin.design
- Enquiry form: https://nothin.design/contact
- Instagram: https://www.instagram.com/nothin.design/
- YouTube: https://www.youtube.com/@nothindesign
- Behance: https://www.behance.net/mikigrujicc