The person behind Nothin
Nice to meet you, I'm Mihailo
I'm Mihailo, a self-taught designer and the guy behind Nothin. Design was my way of expressing myself at a time when I struggled to find the words, and that is how it became my passion. I know how it feels to have something real to say and no clear way to show it. That is why I decided to help brands do exactly that: find their voice and bring it to the surface through strategic branding.
Why I do this
Because brands deserve to be themselves
Today everything looks the same, especially with the rise of AI. Design has become pretty, but without any meaning or personality behind it.
The bravest thing a brand can do is stop pretending, and simply be itself.
Brands are like us: each one has a beautiful personality and something unique about it. That is why I started Nothin, to help brands capture that essence and show it to the world.
What I stand for
Strategy before style. Honesty before everything
Strategic design
Starting with strategy lets me create functional, creative solutions to the real problems brands face, not pretty decorations that serve no purpose.
Hand-crafted
Design is my passion, so every part of your brand is crafted by me, not generated by AI. Brands are for people, and they deserve to be built by people.
Honesty
I will tell you what works and what does not, even when it is not what you hoped to hear. Saying yes to every trend or idea helps nobody.
Care for detail
Details are what make a brand feel right. That is why I take on one branding project at a time, so my full time and focus belong to your brand.
Beyond the studio
When I'm not designing
Gaming
Training
Exploring hobbies
Anime
Let's make something honest
I would love to hear about your brand, and what is stopping it from living up to its full potential.